Session Number and Title:
020.Rethinking protein requirements and recommendations: Beyond muscle.
Sunday, Jun 12, 2011, 10:30 AM -12:00 PM
Food, Health & Nutrition
Product Development & Ingredient Innovations
Protein has been considered a muscle-building macronutrient—particularly important for strength-building and endurance athletes. New research differentiates types of protein and identifies benefits beyond its effect on muscle (e.g., bone health, weight management, blood glucose control, heart health, facilitating the aging process, and post-exercise rehydration and recovery beverages); thus, it is time to reconsider optimal protein intakes. The distribution of protein ingestion throughout the day and the appropriate ratio of amino acids are needed to optimize protein’s physiological effect. This session summarizes recent research on benefits of protein and provides guidance on possible future recommendations. In addition, the session provides a perspective of consumer knowledge, attitudes, and beliefs, which will allow food professionals to gauge demand for amounts and types of protein in products and plan strategic marketing and promotional efforts for their products.
Collaborating Division 1:
BASF (formerly Cognis)
Learning Objective 1:
Participants will learn benefits, beyond lean tissue deposition/muscle recovery, of including adequate high-quality protein in the diet.
Learning Objective 2:
Participants will learn ways in which the food industry can better position its products to help consumers adopt high-quality, adequate-protein diets.
Audience Experience Level:
, Dairy Res Inst, Rosemont, IL
, Dairy Council of California, Irvine, CA
Sunday, Jun 12, 2011, 10:30 AM -10:35 AM
Sunday, Jun 12, 2011, 10:35 AM -11:00 AM
New considerations in protein recommendations
Douglas Paddon Jones, Ph.D.
, Univ. of Texas Medical Branch, Galveston, TX
Sunday, Jun 12, 2011, 11:00 AM -11:25 AM
Emerging health benefits of protein: How much is enough?
, Univ. of Ill. at Urbana-Champaign, Urbana, IL
Sunday, Jun 12, 2011, 11:25 AM -11:50 AM
Consumer perceptions on protein and aging
Sheila Courington, Ph.D.
, Dairy Mgmt. Inc., Rosemont, IL
Sunday, Jun 12, 2011, 11:50 AM -12:00 PM
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